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Running and Toning Videos   [Animation]

3D Animation and Motion Graphics

New Balance charged Kunoichi with the creation of a series of videos showcasing the footwear leader’s technological advancements for running and toning shoes. ABZORB and NERGY technologies were depicted using top quality 3D animation and motion graphics, allowing the shoe to be viewed in movement and pulled apart to its internal elements. New Balance’s toning shoe line, True Balance, was also featured in a video piece highlighting product technology and the toning trend itself. The videos were generated in stereoscopic 3D, allowing for theatrical viewing at the annual New Balance sales summit.