Kunoichi Blog
Hasbro Responds to Labor and Human Rights Allegations
December 27th, 2011
Before Christmas, unsubstantiated allegations were made by the Institute For Global Labour And Human Rights that Hasbro allowed poor labor conditions in a Chinese factory manufacturing Transformers toys. The now refuted allegations included photos, quotes from factory workers, and a long list of violations. “Workers housed in filthy, over-crowded dorms, infested with rats and bed [...]
Mommy Blog Buzz
December 22nd, 2011
Amidst slow toy sales dominated by layaway provider Wal-Mart, manufacturers and retailers are concentrating their promotional engagement on the still-growing trend of mommy bloggers. According to an article by Mae Anderson for the Associated Press, mommy blogger chatter is becoming more and more crucial in generating sellouts at toy and game retailers. The article mentions [...]
He-Man and the Masters of the 30 Minute Toy Commercial
December 19th, 2011
Every so often a product comes along and changes the way we play. Take a look at any major selling toy line on the shelves today (Transformers,Power Rangers, My Little Pony, etc.) and you’ll see at only the tip of the iceberg when it comes to that brand. Resting just beneath the water is a massive [...]
Office Battleship
December 14th, 2011
The official battle has begun! Our ships are strategically placed on the board and the first tweet has been sent to Eight Bit Studios to get this game of office battleship going. Each team has their boards and ships posted secretly within their respective office. One tweet a day will determine the hits and misses. [...]
Analysts Predict Weak Toy Sales
December 14th, 2011
According to an article in The New York Times, despite Wal-Mart’s reintroduction of layaway, toy sales will remain stagnant and compare to last year’s sales. Retailers aren’t seeing any huge hits, similar to Tickle Me Elmo, Zhu Zhu Pets, and Squinkies in previous years. “As retailers look at consumer confidence numbers, they are skeptical about [...]